New Ways To Use Automatic Responders To Create Painless Customer Service & Super-Charge Your Internet Marketing Efforts

You've heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through direct mail and telemarketing can be both intimidating and expensive.

This is where online businesses have a distinct advantage, through the use of autoresponder technology. This technology forms the backbone of many of today's online fortunes.

The basic concept behind an autoresponder series, sending a series of scheduled messages to convince a customer to take action, is easy to understand. But determining how to write one, or WHAT to write, often isn't so clear.

First, the basics...every autoresponder series must include:

►Useful Information

►Personalized Messages - Both in the Subject Line and in the Body Copy

►Back-end, Upsell Offers

However, after logging in these beginning messages, many people don't give autoresponders another thought. They overlook the power of the tool that's in their hands. There are a number of creative, often overlooked, ways to use autoresponders that can positively affect customer relations, and simultaneously give your marketing efforts a kick.

I've given examples of some ideas below:

1) Deliver a multi-part salesletter:

Also, you could send a sequence of different letters with each one promoting a different benefit of a selected product or service. Finally, you could send different variations of the original letter. Think creatively!

Or, if you're really pressed for time, just put 'Second Notice' in the subject line, and resend the original message.

Just remember to always focus your messages to emphasize 'what's in it for them,' showing what pain or problem your product/service solves.

2) Deliver a multi-part training or coaching course:

 Yes, this can be done on autoresponder. Again, the key is that the delivered information must be perceived as being valuable.

3) Deliver evergreen information in the form of an ezine or newsletter:

 By offering value, and keeping you top-of-mind, this leads to a stronger customer relationship. When you have to choose between reading a message from someone you know and trust, and one from someone you don't, most choose the friend, right? Use autoresponders to help create that bond -- this could lead to more sales!

4) Make existing customers feel special :

5) Create a separate autoresponder series to 'upsell' paying customers on increasingly expensive product offerings:

One last idea for a creative use of autoresponders - timely customer relations. If you find that the same questions are being asked over and over by your visitors, assemble their answers and load them into an autoresponder. Then add a place on your site to click for 'Answers To Frequently Asked Questions' - this will save a huge amount of time and energy, leaving your time open to come up with new marketing ideas.

Always remember to have a place for customers to contact you directly, however, if the autoresponder FAQ did not answer their questions.

How many other autoresponder campaigns or applications can you think of?

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